SMEAL WIKI

Marketing

32 faculty - Smeal College of Business

Arvind Rangaswamy

Faculty
Computer science; Business; Marketing; Economics; Mathematics
BusinessMarketingComputer science

Brett Christenson

Faculty
Business; Marketing; Psychology; Computer science; Advertising
Consumer Retail Behavior StudiesAI in Service InteractionsMarketing

Chelsea Hammond

Faculty

Courtney Szocs

Faculty
Psychology; Business; Marketing; Advertising; Medicine
Consumer Retail Behavior StudiesNutrition, Health and Food BehaviorPsychology

Dave Winterich

Faculty

Duncan K. Fong

Faculty
Mathematics; Computer science; Bayesian probability; Econometrics; Statistics
Bayesian probabilityComputer scienceSupply Chain and Inventory Management

Evan Bradley Smith

Faculty
Politics; Political science; History; Law; Sociology
CommunismCommunism, Protests, Social MovementsMigration, Refugees, and Integration

Franklin J. Carter

Emeritus
Medical prescription; Medicine; Family medicine; Marketing; Business
Pharmaceutical industry and healthcareMedicineMedical prescription

Fred B. Hurvitz

Emeritus

Gary L. Lilien

Emeritus
Marketing; Computer science; Business; Economics; Mathematics
MarketingBusinessInnovation Diffusion and Forecasting

Hans Baumgartner

Emeritus
Psychology; Social psychology; Computer science; Business; Mathematics
PsychologyPsychometric Methodologies and TestingConceptualization

J. Andrew Petersen

Faculty
Business; Marketing; Computer science; Service (business); Mathematics
BusinessMarketingCustomer Service Quality and Loyalty

Jason Bell

Faculty
Outreach; Business; Computer science; Artificial intelligence; Economics
BusinessComputer scienceOpen Source Software Innovations

Jennifer A. Roth

Faculty
Sociology; Gender studies; Business; Anthropology; Political science
Gender Diversity and InequalityGender and Feminist StudiesQualitative Research Methods and Applications

Jennifer Chang Coupland

Faculty
Perspective (graphical); Computer science; Bayesian probability; Artificial intelligence; Machine learning
BusinessConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Jillian Hmurovic

Faculty
Psychology; Marketing; Business; Computer science; Economics
PsychologyVaccine Coverage and HesitancyImpact of Technology on Adolescents

Johanna H. Slot

Faculty
Business; New product development; Marketing; Mathematics; Geometry
BusinessNew product developmentMarketing

John C. Liechty

Faculty
Mathematics; Computer science; Econometrics; Economics; Artificial intelligence
Computer scienceEconomic and Environmental ValuationMarkov Chains and Monte Carlo Methods

John C. Powell

Faculty
Medicine; Medical profession; Medical emergency; Family medicine; Nursing
Psychiatric care and mental health servicesMedicineMedical profession

Karen Page Winterich

Faculty
Psychology; Business; Social psychology; Marketing; Computer science
Consumer Behavior in Brand Consumption and IdentificationSocial psychologyDonation

Keisha Nichols

Faculty
Business; Intervention (counseling); Knowledge management; Inclusion (mineral); Nursing
Organizational Learning and LeadershipBusinessOrganizational learning

Luciano Lapa

Faculty
Marketing; Business; Advertising; Psychology; Machine learning
Technology Adoption and User BehaviourBusinessValue (mathematics)

Marvin E. Goldberg

Emeritus
Psychology; Advertising; Social psychology; Business; Computer science
PsychologyAdvertisingMarketing and Advertising Strategies

Matthew Michael James Checchio

Faculty

Meg G. Meloy

Faculty
Business; Psychology; Marketing; Computer science; Economics
Decision-Making and Behavioral EconomicsConsumer Market Behavior and PricingBusiness

Min Ding

Faculty
Computer science; Business; Psychology; Political science; Economics
Economic and Environmental ValuationComputer scienceIncentive

Ning Zhong

Faculty

Ralph A. Oliva

Emeritus
Marketing; Business; Psychology; Computer science; Art
BusinessMarketing and Advertising StrategiesDigital Marketing and Social Media

Sara Loughran Dommer

Faculty
Psychology; Business; Social psychology; Advertising; Computer science
Consumer Behavior in Brand Consumption and IdentificationPsychologyDecision-Making and Behavioral Economics

Sean Melessa

Faculty
Clutter; Computer science; Psychology; Business; Advertising
Digital Marketing and Social MediaAudience measurementClutter

Sotires Pagiavlas

Faculty
Recall; Product (mathematics); Advertising; Business; Marketing
Digital Marketing and Social MediaProduct (mathematics)Recall

Stefan Wuyts

Faculty
Business; Industrial organization; Marketing; Computer science; Finance
BusinessInnovation and Knowledge ManagementOutsourcing and Supply Chain Management