Sara Loughran Dommer

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/scl147
OpenAlex	A5053014041
Works (OpenAlex)	46
Citations	476
h-index	6
Match confidence	high-v3

Top works

• Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat (2012) - Journal of Consumer Research - cites: 191
• Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands (2013) - Journal of Consumer Research - cites: 98
• Spillover effects of ingredient branded strategies on brand choice: A field study (2011) - Marketing Letters - cites: 72
• Disposing of the self: the role of attachment in the disposition process (2020) - Current Opinion in Psychology - cites: 33
• Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions (2019) - Journal of Consumer Psychology - cites: 29
• Saving Your Self: How Identity Relevance Influences Product Usage (2019) - Journal of Consumer Research - cites: 22
• Cued-recall asymmetries: the case of brand names and logos (2023) - Marketing Letters - cites: 5
• The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products (2019) - Social Psychology Quarterly - cites: 5
• Don’T Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources (2018) - ACR North American Advances - cites: 5
• Role Integration Increases the Fungibility of Mentally Accounted Funds (2022) - Journal of Marketing Research - cites: 3
• The role of self-structure in managing identity conflict (2019) - Edward Elgar Publishing eBooks - cites: 3
• Who Blames But Forgives When Brands Err? Applying Attachment Theory to Explain Consumer Responses to Brand Failures and Recovery Efforts (2015) - ACR North American Advances - cites: 3
• Acting Immorally to Self-Enhance: The Role of Diagnostic Self-Deception (2024) - Journal of the Association for Consumer Research - cites: 2
• Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs (2026) - Journal of Consumer Research - cites: 1
• Hurts So Good: Status Products That Incur Environmental Costs Are Preferred By Status Striving Consumers (2020) - ACR North American Advances - cites: 1
• The Influence of Incidental Tokenism on Attitudes Toward Stereotype-Typifying Products (2017) - ACR North American Advances - cites: 1
• So Many Selves: the Effect of Self-Complexity on Attitudes Toward Identity Goods (2015) - ACR North American Advances - cites: 1
• My Louis Vuitton Bag From Ebay Is Definitely Genuine: Closing the Self-Discrepancy Gap Through Self-Deception With Brands (2014) - ACR North American Advances - cites: 1
• Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study (2012) - SSRN Electronic Journal - cites: 1
• Choosing Between “Me’S”: Why Greater Self-Variety Makes It More Difficult to Choose Between Identity Goods (2020) - ACR North American Advances - cites: 0
• Cheating Your Self: Diagnostic Self-Deceptive Cheating For Intrinsic Rewards (2018) - ACR North American Advances - cites: 0
• When the Two of Us Care Too Much For Each Other:Subversive Effects of Altruism in Joint Dyadic Decisions (2017) - ACR North American Advances - cites: 0
• Saving It (And Us) For Later? Consuming and Saving Products That Reflect Our Selves (2016) - ACR North American Advances - cites: 0
• The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products (2016) - ACR North American Advances - cites: 0
• Risky “Big”Ness: How Conspicuously Signaling Persuades the Self But Dissuades Others (2014) - - cites: 0

Topics