Digital Marketing and Social Media

Field	Social Sciences
Subfield	Sociology and Political Science
Domain	Social Sciences
OpenAlex	T10609

Smeal faculty

• Keran Zhao - score 10.0
• Ralph A. Oliva - score 7.0
• Chenhui Guo - score 7.0
• Wael Jabr - score 7.0
• Stefan Wuyts - score 4.0
• Jillian Hmurovic - score 2.0
• Sotires Pagiavlas - score 2.0
• Arvind Rangaswamy - score 2.0
• Min Ding - score 1.0
• Gary L. Lilien - score 1.0
• Sean Melessa - score 1.0
• J. Andrew Petersen - score 1.0

Papers

• The Impact of New Media on Customer Relationships (2010) - cites 1415
• A multi-stage model of word-of-mouth influence through viral marketing (2008) - cites 898
• Social Networks and Marketing (2007) - cites 266
• Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment1 (2014) - cites 154
• Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry (2017) - cites 95
• A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers (2009) - cites 94
• Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv (2021) - cites 93
• The connected customer the changing nature of consumer and business markets (2010) - cites 86
• Online Reviews and Information Overload: The Role of Selective, Parsimonious, and Concordant Top Reviews (2022) - cites 74
• Product Comparison Networks for Competitive Analysis of Online Word-of-Mouth (2013) - cites 70
• Social Networks in Marketing (2007) - cites 49
• Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust (2023) - cites 35
• Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign (2021) - cites 24
• An Introduction to Audio and Visual Research and Applications in Marketing (2013) - cites 21
• Understanding Factors that Influence User Popularity in Live Streaming Platforms (2019) - cites 14
• Review credibility as a safeguard against fakery: the case of Amazon (2021) - cites 14
• Multiplex social influence in a freemium context: Evidence from online social games (2021) - cites 13
• Instant Messaging Comes of Age (2003) - cites 8
• Multichannel Data-Driven Attribution Models: A Review and Research Agenda (2021) - cites 7
• Playing the Search (2004) - cites 6
• Painting with business marketers' "Web palette" (1998) - cites 4
• Online Reviews and the Information Overload: The Role of Selective, Parsimonious and Concordant Top Reviews and their Valence (2018) - cites 3
• The B2E Connection (2002) - cites 2
• Hidden power: Impact of the “snippet” on online consumer engagement (2022) - cites 2
• The Impact of Minority Representation among Social Media Influencers on User Engagement with Firms (2024) - cites 2
• Way Beyond Web Sites (2002) - cites 2
• New views on Web strategy (2002) - cites 2
• Pay Easy, Buy More: An Empirical Study of the Purchase Feature in Social Media Apps (2017) - cites 2
• Charting the Online Journey (2002) - cites 1
• Reviving Order Online: The Effect of Purchase Feature in Social Media Mobile Apps (2016) - cites 1