J. Andrew Petersen

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/jap57
OpenAlex	A5003201500
Works (OpenAlex)	59
Citations	3528
h-index	20
Match confidence	high-v3

Top works

• Domo Arigato Mr. Roboto (2016) - Journal of Service Research - cites: 1335
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - Journal of Marketing - cites: 346
• Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - Journal of Marketing - cites: 240
• How valuable is word of mouth? (2007) - PubMed - cites: 240
• Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2014) - Journal of Marketing Research - cites: 176
• Forward-Looking Focus (2006) - Journal of Service Research - cites: 165
• Choosing the Right Metrics to Maximize Profitability and Shareholder Value (2009) - Journal of Retailing - cites: 160
• Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture (2014) - Journal of Marketing - cites: 144
• Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence (2005) - Journal of the Academy of Marketing Science - cites: 138
• Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance? (2020) - Journal of Retailing - cites: 78
• Can product returns make you money (2010) - MIT Sloan Management Review - cites: 62
• Developing Donor Relationships: The Role of the Breadth of Giving (2015) - Journal of Marketing - cites: 59
• Reversing the Logic: The Path to Profitability through Relationship Marketing (2009) - Journal of Interactive Marketing - cites: 59
• Defining, Measuring, and Managing Business Reference Value (2012) - Journal of Marketing - cites: 58
• Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2017) - Journal of the Academy of Marketing Science - cites: 53
• Managing Product Returns Within the Customer Value Framework (2017) - Springer eBooks - cites: 41
• When time is sales: the impact of sales manager time allocation decisions on sales team performance (2020) - Journal of Personal Selling and Sales Management - cites: 36
• Customer-based execution strategy in a global digital economy (2021) - International Journal of Research in Marketing - cites: 30
• Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - Springer eBooks - cites: 27
• Statistical Methods in Customer Relationship Management (2012) - Wiley eBooks - cites: 25
• Customer behavior across competitive loyalty programs (2023) - Journal of the Academy of Marketing Science - cites: 16
• Leveraging stakeholder networks with outside-in marketing (2020) - Industrial Marketing Management - cites: 8
• MAXIMIZING ROI or Profitability (2004) - Journal of Marketing Research - cites: 8
• Business-to-business marketing: looking back, looking forward (2022) - Edward Elgar Publishing eBooks - cites: 7
• Multichannel Data-Driven Attribution Models: A Review and Research Agenda (2021) - Emerald Group Publishing Limited eBooks - cites: 7

Topics