SMEAL WIKI

Franklin J. Carter

Marketing - Emeritus

Department	Marketing
Position	Emeritus
PSU profile	https://directory.smeal.psu.edu/fjc11
OpenAlex	A5086372791
Works (OpenAlex)	3
Citations	31
h-index	2
Match confidence	medium-v3

Top works

Impact of e-detailing on the number of new prescriptions (2009) - Health Care Management Science - cites: 18
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data (2012) - International Journal of Pharmaceutical and Healthcare Marketing - cites: 13
Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data (2010) - SSRN Electronic Journal - cites: 0

Topics

Pharmaceutical industry and healthcareMedicineMedical prescriptionPharmaceutical Economics and PolicyPromotion (chess)Health informaticsOriginalityProduct (mathematics)EstimationDrugSet (abstract data type)Family medicineEconomicsManagement