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Marketing - Faculty

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/spp5669
OpenAlex	A5044280828
Works (OpenAlex)	5
Citations	24
h-index	1
Match confidence	high-v3

Top works

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign (2021) - Journal of Marketing - cites: 24
Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Car Save Lives' Campaign (2021) - SSRN Electronic Journal - cites: 0
Two Essays Examining Consumer Responses to Product and Service Failures (2020) - Scholar Commons (University of South Carolina) - cites: 0

Topics

Digital Marketing and Social MediaProduct (mathematics)RecallContext (archaeology)Compliance (psychology)AdvertisingRegulation and Compliance StudiesBusinessMarketingService (business)Mathematics