SMEAL WIKI

Johanna H. Slot

Marketing - Faculty

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/jhs33
OpenAlex	A5046401526
Works (OpenAlex)	6
Citations	33
h-index	1
Match confidence	high-v3

Top works

Buyer participation in outsourced new product development projects: The role of relationship multiplexity (2020) - Journal of Operations Management - cites: 32
Crossing boundaries : Involving external parties in innovation (2013) - RePEc: Research Papers in Economics - cites: 1
Confidence, trust, and interest alignment in marketing relationships: a meta-analytic synthesis (2026) - Journal of Business Research - cites: 0
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap (2018) - ACR North American Advances - cites: 0
2-Q: Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations (2017) - ACR North American Advances - cites: 0
Collaborative new product development (2009) - - cites: 0

Topics

BusinessNew product developmentMarketingProduct (mathematics)Outsourcing and Supply Chain ManagementInnovation and Knowledge ManagementCustomer Service Quality and LoyaltyConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationProduct Development and CustomizationBridging (networking)Extant taxonAmbiguityComputer scienceOutsourcing

Smeal co-authors

Stefan Wuyts - 1 co-author work(s)