John C. Liechty

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/jcl12
OpenAlex	A5054082175
Works (OpenAlex)	64
Citations	2672
h-index	19
Match confidence	high-v3

Top works

• Modeling Online Browsing and Path Analysis Using Clickstream Data (2004) - Marketing Science - cites: 545
• Portfolio selection with higher moments (2010) - Quantitative Finance - cites: 535
• Incentive-Aligned Conjoint Analysis (2005) - Journal of Marketing Research - cites: 330
• Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service (2001) - Journal of Marketing Research - cites: 192
• Beyond conjoint analysis: Advances in preference measurement (2008) - Marketing Letters - cites: 138
• Global and Local Covert Visual Attention: Evidence From A Bayesian Hidden Markov Model (2003) - Psychometrika - cites: 132
• Bayesian correlation estimation (2004) - Biometrika - cites: 105
• Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis (2005) - Marketing Science - cites: 81
• Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids (2008) - Marketing Science - cites: 76
• Attention switching during scene perception: How goals influence the time course of eye movements across advertisements. (2008) - Journal of Experimental Psychology Applied - cites: 55
• Automated Factor Slice Sampling (2013) - Journal of Computational and Graphical Statistics - cites: 51
• Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector (2008) - International Journal of Research in Marketing - cites: 50
• BAYES VS. RESAMPLING: A REMATCH (2008) - - cites: 38
• Parallel multivariate slice sampling (2010) - Statistics and Computing - cites: 37
• Markov chain Monte Carlo methods for switching diffusion models (2001) - Biometrika - cites: 33
• Closed-Form Asymptotics and Numerical Approximations of 1D Parabolic Equations with Applications to Option Pricing (2011) - SIAM Journal on Financial Mathematics - cites: 32
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - Psychometrika - cites: 27
• Perspectives on Bayesian Methods and Big Data (2014) - Customer Needs and Solutions - cites: 22
• Modeling Category Viewership of Web Users with Multivariate Count Models (2018) - - cites: 20
• A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity (2008) - Psychometrika - cites: 18
• Attribute-Level Heterogeneity (2014) - Management Science - cites: 17
• The Shadow Prior (2009) - Journal of Computational and Graphical Statistics - cites: 16
• Gremlins in the Data: Identifying the Information Content of Research Subjects (2020) - Journal of Marketing Research - cites: 15
• Systemwide Commonalities in Market Liquidity (2015) - SSRN Electronic Journal - cites: 14
• Data skeletons: simultaneous estimation of multiple quantiles for massive streaming datasets with applications to density estimation (2007) - Statistics and Computing - cites: 14

Topics

Smeal co-authors

• Min Ding - 2 co-author work(s)
• Duncan K. Fong - 2 co-author work(s)
• Jennifer Chang Coupland - 1 co-author work(s)