Stefan Wuyts

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/suw282
OpenAlex	A5055250521
Works (OpenAlex)	55
Citations	2715
h-index	22
Match confidence	high-v3

Top works

• The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner Selection (2005) - Journal of Marketing - cites: 628
• Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability (2004) - Journal of Marketing - cites: 289
• The Purchasing of Full-Service Contracts: (2001) - Industrial Marketing Management - cites: 269
• Social Networks and Marketing (2007) - - cites: 266
• Vertical Marketing Systems for Complex Products: A Triadic Perspective (2004) - Journal of Marketing Research - cites: 188
• Benefiting From Alliance Portfolio Diversity (2012) - Journal of Management - cites: 171
• Corporate Board Interlocks and New Product Introductions (2017) - Journal of Marketing - cites: 113
• The Market Valuation of Outsourcing New Product Development (2012) - Journal of Marketing Research - cites: 92
• The connected customer the changing nature of consumer and business markets (2010) - - cites: 86
• Extra-role behavior in buyer–supplier relationships (2007) - International Journal of Research in Marketing - cites: 70
• Partner selection in B2B information service markets (2009) - International Journal of Research in Marketing - cites: 67
• Outsourcing customer support: The role of provider customer focus (2014) - Journal of Operations Management - cites: 65
• Empirical tests of optimal cognitive distance (2005) - Journal of Economic Behavior & Organization - cites: 56
• Social Networks in Marketing (2007) - Research portal (Tilburg University) - cites: 49
• Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust (2023) - Journal of Marketing Research - cites: 35
• United We Stand: The Impact of Buying Groups on Retailer Productivity (2015) - Journal of Marketing - cites: 35
• Buyer participation in outsourced new product development projects: The role of relationship multiplexity (2020) - Journal of Operations Management - cites: 32
• The performance implications of outsourcing customer support to service providers in emerging versus established economies (2014) - International Journal of Research in Marketing - cites: 32
• Licensing exchange—Insights from the biopharmaceutical industry (2008) - International Journal of Research in Marketing - cites: 26
• Moving in social circles—social circle membership and performance implications (2006) - Journal of Organizational Behavior - cites: 26
• Grassroots innovation success: The role of self-determination and leadership style (2021) - International Journal of Research in Marketing - cites: 25
• Value from technology licensing – The role of monitoring and licensing experience (2021) - International Journal of Research in Marketing - cites: 22
• Licensing Exchange - Insights from the Biopharmaceutical Industry (2007) - SSRN Electronic Journal - cites: 18
• Governance implications of modularity in sourcing relationships (2020) - Journal of the Academy of Marketing Science - cites: 13
• Network Governance (2012) - Edward Elgar Publishing eBooks - cites: 12

Topics

Smeal co-authors

• Johanna H. Slot - 1 co-author work(s)