Marketing

Field
Subfield
Domain
OpenAlex	C162853370

Smeal faculty

• J. Andrew Petersen - score 10.7
• Gary L. Lilien - score 7.9
• Arvind Rangaswamy - score 5.5
• Stefan Wuyts - score 4.8
• John Langley - score 3.9
• Min Ding - score 3.2
• Ralph A. Oliva - score 3.0
• Karen Page Winterich - score 2.7
• Luciano Lapa - score 2.5
• Aydin Alptekinoglu - score 2.3
• Courtney Szocs - score 2.0
• Sara Loughran Dommer - score 1.9
• Wenpin Tsai - score 1.9
• Jillian Hmurovic - score 1.8
• Brett Christenson - score 1.8
• Hans Baumgartner - score 1.8
• Marvin E. Goldberg - score 1.7
• Keran Zhao - score 1.4
• Robert A. Novack - score 1.4
• Johanna H. Slot - score 1.3
• Meg G. Meloy - score 1.1
• Suresh Muthulingam - score 1.0
• Evelyn A. Thomchick - score 0.9
• Bob Everett - score 0.9
• Albert A. Vicere - score 0.8
• Alan J. Stenger - score 0.8
• Yuting Yuan - score 0.8
• Paul Shrivastava - score 0.7
• Johanna Amaya - score 0.7
• Travis Lesser - score 0.6

Papers

• The Impact of New Media on Customer Relationships (2010) - cites 1415
• INSTITUTIONAL ENTREPRENEURSHIP IN THE SPONSORSHIP OF COMMON TECHNOLOGICAL STANDARDS: THE CASE OF SUN MICROSYSTEMS AND JAVA. (2002) - cites 1187
• Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017) - cites 1065
• SPEED, STEALTH, AND SELECTIVE ATTACK: HOW SMALL FIRMS DIFFER FROM LARGE FIRMS IN COMPETITIVE BEHAVIOR. (1995) - cites 996
• Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000) - cites 966
• A multi-stage model of word-of-mouth influence through viral marketing (2008) - cites 898
• Medical Innovation Revisited: Social Contagion versus Marketing Effort (2001) - cites 631
• Technological Opportunism and Radical Technology Adoption: An Application to E-Business (2002) - cites 628
• Innovations in Retail Business Models (2011) - cites 593
• The Efficiency of Incomplete Contracts: An Empirical Analysis of Air Force Engine Procurement (1993) - cites 568
• Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems (2006) - cites 506
• The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003) - cites 505
• On the use of structural equation models for marketing modeling (2000) - cites 456
• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - cites 429
• POSTMERGER INTEGRATION (1986) - cites 404
• The B2B Knowledge Gap (2016) - cites 379
• Outside directors' industry‐specific experience and firms' liability of newness (2008) - cites 348
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 346
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses (2002) - cites 319
• The Role of Marketing in Digital Business Platforms (2020) - cites 312
• A MANAGERIAL FRAMEWORK FOR THE ACQUISITION OF THIRD-PARTY LOGISTICS SERVICES. (1997) - cites 311
• Marketing Decision Making: A Model Building Approach (1984) - cites 288
• The Purchasing of Full-Service Contracts: (2001) - cites 269
• Social Networks and Marketing (2007) - cites 266
• Turning adversity into advantage: Does proactive marketing during a recession pay off? (2005) - cites 263
• Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - cites 240
• How valuable is word of mouth? (2007) - cites 240
• The Reverse Supply Chain (2002) - cites 239
• Performance implications of deploying marketing analytics (2012) - cites 209
• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019) - cites 208