SMEAL WIKI

Jennifer Chang Coupland

Marketing - Faculty

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/jxc75
OpenAlex	A5063275164
Works (OpenAlex)	4
Citations	240
h-index	3
Match confidence	medium-v3

Top works

Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries (2005) - Journal of Consumer Research - cites: 169
Network analyses of brand switching behavior (1996) - International Journal of Research in Marketing - cites: 44
Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - Psychometrika - cites: 27

Topics

BusinessConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingEconomic and Environmental ValuationLeverage (statistics)RespondentPreferenceAdvertisingEthnographyPreference elicitationPerspective (graphical)Conjoint analysisIdentity (music)Brand identityConsumer behaviour

Smeal co-authors

Duncan K. Fong - 1 co-author work(s)
John C. Liechty - 1 co-author work(s)