SMEAL WIKI

Luciano Lapa

Marketing - Faculty
DepartmentMarketing
PositionFaculty
PSU profilehttps://directory.smeal.psu.edu/lvl5630
OpenAlexA5078830806
Works (OpenAlex)8
Citations181
h-index3
Match confidencemedium-v3-nonpsu

Top works

Topics

Technology Adoption and User BehaviourBusinessValue (mathematics)MarketingPromotion (chess)Multinational corporationContext (archaeology)RevenueConsumer Retail Behavior StudiesAdvertisingTrustworthinessPerceptionMobile commerceGeographyPsychology