Consumer Behavior in Brand Consumption and Identification

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T10145

Smeal faculty

• Sara Loughran Dommer - score 15.0
• Karen Page Winterich - score 6.0
• Marvin E. Goldberg - score 2.0
• Hans Baumgartner - score 1.0
• Brett Christenson - score 1.0
• Jennifer Chang Coupland - score 1.0
• Arvind Rangaswamy - score 1.0
• Johanna H. Slot - score 1.0

Papers

• “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007) - cites 543
• Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity (2009) - cites 402
• Understanding Materialism Among Youth (2003) - cites 374
• Brand equity and the extendibility of brand names (1993) - cites 363
• Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective (1993) - cites 219
• Do logo redesigns help or hurt your brand? The role of brand commitment (2010) - cites 186
• Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries (2005) - cites 169
• When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018) - cites 168
• Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2012) - cites 161
• All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption (2016) - cites 138
• Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands (2013) - cites 98
• Spillover effects of ingredient branded strategies on brand choice: A field study (2011) - cites 72
• Cross-country attraction as a motivation for product consumption (2002) - cites 36
• Disposing of the self: the role of attachment in the disposition process (2020) - cites 33
• Saving Your Self: How Identity Relevance Influences Product Usage (2019) - cites 22
• Cued-recall asymmetries: the case of brand names and logos (2023) - cites 5
• Who Blames But Forgives When Brands Err? Applying Attachment Theory to Explain Consumer Responses to Brand Failures and Recovery Efforts (2015) - cites 3
• The role of self-structure in managing identity conflict (2019) - cites 3
• My Louis Vuitton Bag From Ebay Is Definitely Genuine: Closing the Self-Discrepancy Gap Through Self-Deception With Brands (2014) - cites 1
• Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study (2012) - cites 1
• The Influence of Incidental Tokenism on Attitudes Toward Stereotype-Typifying Products (2017) - cites 1
• So Many Selves: the Effect of Self-Complexity on Attitudes Toward Identity Goods (2015) - cites 1
• Hurts So Good: Status Products That Incur Environmental Costs Are Preferred By Status Striving Consumers (2020) - cites 1
• 2-Q: Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations (2017) - cites 0
• The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products (2016) - cites 0
• 6-C: Mr. Right Vs. Mr. Right Now: the Impact of Male Physical Dominance on Women's Consumption Patterns (2017) - cites 0
• Saving It (And Us) For Later? Consuming and Saving Products That Reflect Our Selves (2016) - cites 0
• Choosing Between “Me’S”: Why Greater Self-Variety Makes It More Difficult to Choose Between Identity Goods (2020) - cites 0