Karen Page Winterich

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/kpw2
OpenAlex	A5027556508
Works (OpenAlex)	103
Citations	6317
h-index	31
Match confidence	high-v3

Top works

• Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013) - Journal of Consumer Psychology - cites: 1065
• “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007) - Journal of Consumer Research - cites: 543
• Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity (2009) - Journal of Consumer Research - cites: 402
• Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior (2014) - Journal of Consumer Research - cites: 272
• Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions (2011) - Journal of Marketing Research - cites: 257
• Power Distance Belief and Impulsive Buying (2010) - Journal of Marketing Research - cites: 256
• When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model (2013) - Journal of Marketing - cites: 251
• When moral identity symbolization motivates prosocial behavior: The role of recognition and moral identity internalization. (2013) - Journal of Applied Psychology - cites: 250
• Sustainable Retailing (2020) - Journal of Retailing - cites: 249
• I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations (2014) - Journal of Consumer Research - cites: 236
• Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption (2011) - Journal of Consumer Research - cites: 234
• How political identity and charity positioning increase donations: Insights from Moral Foundations Theory (2012) - International Journal of Research in Marketing - cites: 211
• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019) - Journal of Marketing - cites: 208
• Do logo redesigns help or hurt your brand? The role of brand commitment (2010) - Journal of Product & Brand Management - cites: 186
• When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018) - Journal of Marketing - cites: 168
• Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2012) - Journal of Marketing - cites: 161
• All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption (2016) - Journal of Consumer Research - cites: 138
• To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures (2017) - Journal of Consumer Research - cites: 102
• A Framework for the Consumer Psychology of Morality in the Marketplace (2018) - Journal of Consumer Psychology - cites: 101
• How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims (2020) - Journal of Consumer Research - cites: 98
• When Value Trumps Health in a Supersized World (2012) - Journal of Marketing - cites: 96
• Conforming conservatives: How salient social identities can increase donations (2017) - Journal of Consumer Psychology - cites: 88
• Save Like the Joneses (2015) - Journal of Service Research - cites: 87
• Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition (2017) - Journal of Marketing - cites: 74
• Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions (2015) - Journal of Consumer Psychology - cites: 70

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