Advertising

Field
Subfield
Domain
OpenAlex	C112698675

Smeal faculty

• Marvin E. Goldberg - score 7.9
• Courtney Szocs - score 3.2
• Karen Page Winterich - score 2.3
• Sara Loughran Dommer - score 2.0
• Chenhui Guo - score 1.6
• Keran Zhao - score 1.5
• Sotires Pagiavlas - score 1.0
• Ralph A. Oliva - score 0.9
• Luciano Lapa - score 0.8
• Meg G. Meloy - score 0.8
• Arvind Rangaswamy - score 0.7
• Jason Bell - score 0.7
• Jennifer Chang Coupland - score 0.7
• Hui Zhao - score 0.6
• Min Ding - score 0.6
• Jillian Hmurovic - score 0.5
• Johanna H. Slot - score 0.4
• Stefan Wuyts - score 0.4
• Yuting Yuan - score 0.3
• Chris J. Muscarella - score 0.3
• Aydin Alptekinoglu - score 0.3
• Kai Du - score 0.3
• Hans Baumgartner - score 0.2

Papers

• Assessing Measurement Invariance in Cross‐National Consumer Research (1998) - cites 4752
• Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000) - cites 966
• “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007) - cites 543
• Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987) - cites 503
• What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes (2003) - cites 471
• The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness (1990) - cites 444
• Behavioral Evidence of the Effects of Televised Food Messages on Children (1982) - cites 266
• Social Networks and Marketing (2007) - cites 266
• Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach (1988) - cites 261
• TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? (1978) - cites 210
• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019) - cites 208
• Shining Light on Atmospherics: How Ambient Light Influences Food Choices (2016) - cites 194
• Do logo redesigns help or hurt your brand? The role of brand commitment (2010) - cites 186
• Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries (2005) - cites 169
• When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018) - cites 168
• Some Unintended Consequences of TV Advertising to Children (1978) - cites 160
• A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children (1990) - cites 123
• Children's Responses to Repetitive Television Commercials (1980) - cites 112
• Just the Faces: Exploring the Effects of Facial Features in Print Advertising (2014) - cites 97
• Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry (2017) - cites 95
• Children's Reactions to Television Advertising: An Experimental Approach (1974) - cites 86
• Do larger pictorial health warnings diminish the need for plain packaging of cigarettes? (2012) - cites 84
• Spillover effects of ingredient branded strategies on brand choice: A field study (2011) - cites 72
• Music and Information in Commercials: Their Effects with an Elderly Sample (1991) - cites 68
• The Impact of Television Advertising on Children from Low Income Families (1977) - cites 53
• The characteristics of supermarket shoppers in Beijing (2004) - cites 46
• Smoker reactions to a “radio message” that Light cigarettes are as dangerous as Regular cigarettes (1999) - cites 43
• Caffeine’s Effects on Consumer Spending (2022) - cites 28
• Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign (2021) - cites 24
• Multiplex social influence in a freemium context: Evidence from online social games (2021) - cites 13