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Children's Responses to Repetitive Television Commercials

Gerald J. Gorn, Marvin E. Goldberg
Year1980
VenueJournal of Consumer Research
Typearticle
Citations112
DOI10.1086/208785
OpenAlexW1975988657

Topics

Marketing and Advertising StrategiesPsychologyLibrary scienceAdvertisingMedia studiesSociology