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Assessing Measurement Invariance in Cross‐National Consumer Research

Jan‐Benedict E.M. Steenkamp, Hans Baumgartner
Year1998
VenueJournal of Consumer Research
Typearticle
Citations4752
DOI10.1086/209528
OpenAlexW2098418305

Topics

Psychometric Methodologies and TestingConsumer researchLibrary sciencePsychologySociologyAdvertising