SMEAL WIKI

Some Unintended Consequences of TV Advertising to Children

Marvin E. Goldberg, Gerald J. Gorn
Year1978
VenueJournal of Consumer Research
Typearticle
Citations160
DOI10.1086/208710
OpenAlexW2074840560

Topics

Child Development and Digital TechnologyUnintended consequencesAdvertisingLibrary sciencePsychologyPolitical science