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The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

Marvin E. Goldberg, Jon Hartwick
Year1990
VenueJournal of Consumer Research
Typearticle
Citations444
DOI10.1086/208547
OpenAlexW2027525432

Topics

Marketing and Advertising StrategiesReputationCredibilityAdvertisingProduct (mathematics)False advertising