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Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach

Merrie L. Brucks, Gary M. Armstrong, Marvin E. Goldberg
Year1988
VenueJournal of Consumer Research
Typearticle
Citations261
DOI10.1086/209129
OpenAlexW2098041065

Topics

Child Development and Digital TechnologyCognitionDirectivePsychologyAdvertisingTelevision advertising