SMEAL WIKI

Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Dipayan Biswas, Courtney Szocs, Roger Chacko, Brian C. Wansink
Year2016
VenueJournal of Marketing Research
Typearticle
Citations194
DOI10.1509/jmr.14.0115
OpenAlexW2346223178

Topics

Consumer Retail Behavior StudiesAtmosphericsAlertnessBusinessLuminanceAdvertising