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Children's Reactions to Television Advertising: An Experimental Approach

Marvin E. Goldberg, Gerald J. Gorn
Year1974
VenueJournal of Consumer Research
Typearticle
Citations86
DOI10.1086/208593
OpenAlexW1971650020

Topics

Child Development and Digital TechnologyExpectancy theoryPsychologyAdvertisingTelevision advertisingFactorial experiment