SMEAL WIKI

Caffeine’s Effects on Consumer Spending

Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina María López, Adilson Adão Borges Jr.
Year2022
VenueJournal of Marketing
Typearticle
Citations28
DOI10.1177/00222429221109247
OpenAlexW4293052784

Topics

Consumer Retail Behavior StudiesCaffeineConsumer spendingBusinessEconomicsAdvertising