SMEAL WIKI

Music and Information in Commercials: Their Effects with an Elderly Sample

Gerald J. Gorn, Marvin E. Goldberg, Amitava Chattopadhyay, David S Litvack
Year1991
VenueJournal of Advertising Research
Typearticle
Citations68
DOI10.1080/00218499.1991.12466788
OpenAlexW2586932574

Topics

Marketing and Advertising StrategiesSample (material)AdvertisingBusinessPsychologyMarketing