SMEAL WIKI

Just the Faces: Exploring the Effects of Facial Features in Print Advertising

Xiao Li, Min Ding
Year2014
VenueMarketing Science
Typearticle
Citations97
DOI10.1287/mksc.2013.0837
OpenAlexW1978386552

Topics

Marketing and Advertising StrategiesAdvertisingAttractivenessPsychologyTrustworthinessCompetence (human resources)