SMEAL WIKI

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

Yen-Yao Wang, Chenhui Guo, Anjana Susarla, Vallabh Sambamurthy
Year2017
VenueInformation Systems Research
Typearticle
Citations95
DOI10.1287/isre.2020.0984
OpenAlexW3139163119

Topics

Digital Marketing and Social MediaSocial mediaOnline and offlineBusinessAdvertisingUser-generated content