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The Impact of Television Advertising on Children from Low Income Families

Gerald J. Gorn, Marvin E. Goldberg
Year1977
VenueJournal of Consumer Research
Typearticle
Citations53
DOI10.1086/208683
OpenAlexW2014267706

Topics

Marketing and Advertising StrategiesAdvertisingLow incomePsychologySociologyMedia studies