SMEAL WIKI

How political identity and charity positioning increase donations: Insights from Moral Foundations Theory

Karen Page Winterich, Yinlong Zhang, Vikas Mittal
Year2012
VenueInternational Journal of Research in Marketing
Typearticle
Citations211
DOI10.1016/j.ijresmar.2012.05.002
OpenAlexW2132260869

Topics

Nonprofit Sector and VolunteeringIdentity (music)PoliticsDonationSocial psychologyInternalization