SMEAL WIKI

Power Distance Belief and Impulsive Buying

Yinlong Zhang, Karen Page Winterich, Vikas Mittal
Year2010
VenueJournal of Marketing Research
Typearticle
Citations256
DOI10.1509/jmkr.47.5.945
OpenAlexW2162850843

Topics

Consumer Retail Behavior StudiesVirtueCollectivismAssociative propertyPower (physics)Individualism