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Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Karen Page Winterich, Kelly L. Haws
Year2011
VenueJournal of Consumer Research
Typearticle
Citations234
DOI10.1086/659873
OpenAlexW3125264974

Topics

Decision-Making and Behavioral EconomicsHopefulnessConsumption (sociology)PsychologyConsumer researchSocial psychology