SMEAL WIKI

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Karen Page Winterich, Rebecca Walker Reczek, Julie R. Irwin
Year2017
VenueJournal of Marketing
Typearticle
Citations74
DOI10.1509/jm.16.0311
OpenAlexW2617032228

Topics

Nonprofit Sector and VolunteeringDonationProsocial behaviorBottleneckPossession (linguistics)Business