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Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions

Karen Page Winterich, Michael J. Barone
Year2011
VenueJournal of Marketing Research
Typearticle
Citations257
DOI10.1509/jmkr.48.5.855
OpenAlexW2087712536

Topics

Consumer Market Behavior and PricingDonationCashIdentity (music)Consumer choiceEconomics