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To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures

Saerom Lee, Lisa E. Bolton, Karen Page Winterich
Year2017
VenueJournal of Consumer Research
Typearticle
Citations102
DOI10.1093/jcr/ucx071
OpenAlexW2614841373

Topics

Entrepreneurship Studies and InfluencesBusinessMarketingProfit (economics)PerceptionSocial entrepreneurship