SMEAL WIKI

Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes

Woo Jin Choi, Karen Page Winterich
Year2012
VenueJournal of Marketing
Typearticle
Citations161
DOI10.1509/jm.11.0544
OpenAlexW1993887113

Topics

Consumer Behavior in Brand Consumption and IdentificationIdentity (music)Social psychologyPsychologyPerceptionSocial identity theory