SMEAL WIKI

When Value Trumps Health in a Supersized World

Kelly L. Haws, Karen Page Winterich
Year2012
VenueJournal of Marketing
Typearticle
Citations96
DOI10.1509/jm.11.0261
OpenAlexW1979932787

Topics

Consumer Market Behavior and PricingBusinessMarketingProduct (mathematics)Consumption (sociology)Value (mathematics)