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Driving Profitability by Encouraging Customer Referrals: Who, When, and How

V. Kumar, J. Andrew Petersen, Robert P. Leone
Year2010
VenueJournal of Marketing
Typearticle
Citations240
DOI10.1509/jmkg.74.5.001
OpenAlexW1968221988

Topics

Customer churn and segmentationReferralProfitability indexCustomer lifetime valueMarketingBusiness