SMEAL WIKI

Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit H van Bruggen
Year2005
VenueJournal of Interactive Marketing
Typeeditorial
Citations429
DOI10.1002/dir.20037
OpenAlexW1995852456

Topics

Consumer Retail Behavior StudiesChannel (broadcasting)BusinessMarketingProcess (computing)Online and offline