SMEAL WIKI

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

John S. Hulland, Hans Baumgartner, Keith Marion Smith
Year2017
VenueJournal of the Academy of Marketing Science
Typearticle
Citations1065
DOI10.1007/s11747-017-0532-y
OpenAlexW2606700149

Topics

Survey Methodology and NonresponseMarketing researchMarketingWork (physics)Marketing scienceBest practice