SMEAL WIKI

Marketing Decision Making: A Model Building Approach

Charles B. Weinberg, Gary L. Lilien, Philip Kotler
Year1984
VenueJournal of Marketing Research
Typearticle
Citations288
DOI10.2307/3151611
OpenAlexW2330391563

Topics

Marketing and Advertising StrategiesMarketingBusinessDecision-making modelsDecision modelComputer science