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Medical Innovation Revisited: Social Contagion versus Marketing Effort

Christophe Van den Bulte, Gary L. Lilien
Year2001
VenueAmerican Journal of Sociology
Typearticle
Citations631
DOI10.1086/320819
OpenAlexW1485623843

Topics

Innovation Diffusion and ForecastingEmotional contagionSituational ethicsMarketingSet (abstract data type)Business