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The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time

Hans Baumgartner, Rik G. M. Pieters
Year2003
VenueJournal of Marketing
Typearticle
Citations505
DOI10.1509/jmkg.67.2.123.18610
OpenAlexW1994333330

Topics

scientometrics and bibliometrics researchMarketingCitationMarketing researchCitation indexIndex (typography)