SMEAL WIKI

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar
Year2009
VenueJournal of Marketing
Typearticle
Citations346
DOI10.1509/jmkg.73.3.035
OpenAlexW2132881979

Topics

Customer Service Quality and LoyaltyBusinessMarketingCustomer profitabilityCustomer lifetime valueCustomer retention