SMEAL WIKI

Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?

Mayank Nagpal, J. Andrew Petersen
Year2020
VenueJournal of Retailing
Typearticle
Citations78
DOI10.1016/j.jretai.2020.12.002
OpenAlexW3116714104

Topics

Information Retrieval and Search BehaviorRelevance (law)Computer scienceSearch engineInformation retrievalSelection (genetic algorithm)