Customer intelligence

Field
Subfield
Domain
OpenAlex	C57660159

Smeal faculty

• J. Andrew Petersen - score 1.3
• Wael Jabr - score 0.5

Papers

• Forward-Looking Focus (2006) - cites 165
• Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - cites 27
• Maximizing Revisiting and Purchasing: A Clickstream-Based Approach to Enhance Individual-Level Customer Conversion (2020) - cites 1