Customer churn and segmentation

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T12384

Smeal faculty

• J. Andrew Petersen - score 6.0
• Travis Lesser - score 1.0
• Nathaniel D. Bastian - score 1.0
• Lu Huang - score 1.0
• Wael Jabr - score 1.0

Papers

• How valuable is word of mouth? (2007) - cites 240
• Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - cites 240
• Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2014) - cites 176
• Forward-Looking Focus (2006) - cites 165
• Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence (2005) - cites 138
• Healthcare market segmentation and data mining: A systematic review (2018) - cites 27
• Statistical Methods in Customer Relationship Management (2012) - cites 25
• Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value (2023) - cites 15
• Understanding of the Dynamics of Mobile Reading: An HMM Model of User Engagement and Content Consumption (2023) - cites 7
• Customer Segments and Relationships (2021) - cites 0