SMEAL WIKI

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

J. Andrew Petersen, Leigh M. McAlister, David J. Reibstein, Russell S. Winer, V. Kumar, Geoff Atkinson
Year2009
VenueJournal of Retailing
Typearticle
Citations160
DOI10.1016/j.jretai.2008.11.004
OpenAlexW2096321101

Topics

Marketing and Advertising StrategiesMarketingBusinessReturn on marketing investmentMarketing managementOrder (exchange)