SMEAL WIKI

Forward-Looking Focus

Valarie A. Zeithaml, Ruth N. Bolton, John Deighton, Timothy Lee Keiningham, Katherine N. Lemon, J. Andrew Petersen
Year2006
VenueJournal of Service Research
Typearticle
Citations165
DOI10.1177/1094670506293731
OpenAlexW2151457418

Topics

Customer churn and segmentationFutures studiesCustomer intelligenceCustomer to customerBusinessCustomer base