SMEAL WIKI

Business-to-business marketing: looking back, looking forward

Rajdeep Grewal, Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts
Year2022
VenueEdward Elgar Publishing eBooks
Typebook-chapter
Citations7
DOI10.4337/9781800376878.00008
OpenAlexW4289767757

Topics

Marketing and Advertising StrategiesMarketingMarketing researchBusiness