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Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen, V. Kumar
Year2014
VenueJournal of Marketing Research
Typearticle
Citations176
DOI10.1509/jmr.14.0174
OpenAlexW2022920407

Topics

Customer churn and segmentationProduct (mathematics)BusinessMarketingResource allocationResource (disambiguation)