Customer lifetime value

Field
Subfield
Domain
OpenAlex	C130721881

Smeal faculty

• J. Andrew Petersen - score 2.6
• Wael Jabr - score 0.6

Papers

• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 346
• Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - cites 240
• Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence (2005) - cites 138
• Managing Product Returns Within the Customer Value Framework (2017) - cites 41
• Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value (2023) - cites 15